How a professional athlete started a sports nutrition and wellness brand to increase physical fitness


Steadfast Nutrition

Aman Puri, Creator, Steadfast Nutrition At a young age of 24, Aman Puri had visualized to change the world of sports, health and health care at a larger scale. Being globally recognized in skating, cricket, marathons, national-level shooting, global level mountain cycling, cross-country duathlons, triathlons etc, he understood the complex and differed requirements of an expert athlete's body.As an endurance professional athlete, he knew the requirement for the Indian sports fraternity to take high-quality nutrition. He realised it was his core obligation to promote the idea that sports and physical conditioning need to be an inclusive part of everyone's life.In 2017, he developed Steadfast Nutrition in Noida, an exceptional sports and health nutrition brand name, for professional athletes by expert athletes.

In an interaction with SMBStory, Aman states,

“Professionals in sports have various healthcare needs to make their body strong and fit. However, in our nation, there was no such brand name that accommodated this area. Therefore, lots of sportspersons in India count on imported healthcare nutrition supplements. I created the idea to introduce Steadfast Nutrition after discovering this area in the market.”

Steadfast Nutrition belongs of Steadfast MediShield Pvt. Ltd, a pharmaceuticals organization established by Aman's daddy, Yogesh Puri.Edited excerpts fromthe interview: SMBStory (SMBS):

What is Steadfast Nutrition?Aman Puri(AP ): Steadfast Nutrition is a remarkable sports and wellness nutrition department of Steadfast MediShield Pvt Ltd. The brand plans to alter the world of sports nutrition in India by presenting premium supplements and serving individuals in the age in between five and 95. Unfaltering started as a speciality in kidney care, and later on diversified into premium sports and health nutrition, sports clothing, nutrition consulting, sports events, and management departments. The group rakes a turnover of Rs 55 crore as an entire, and Steadfast Nutrition is growing at 25-30 percent month-on-month. SMBS: What is the marketplace size of your sector and how are you identifying from the competition?AP: The market size of nutrition items is around Rs 15,000 crore. We have actually presented high quality supplements with a special vision of serving individuals of any age

. It is the most sophisticated principle of supplements that introduces to the idea of the single-serving sachet. It is highly sanitary, practical and premium-grade quality sports, and wellness nutrition.With the a variety of lab tests to back it up and a commitment to supply the absolute best, the brand name intends to establish the absolute best and offer extraordinary products at the customer's doorstep. Being a professional athlete myself, I understand the complex and differed requirements of an expert athlete's body, and this idea is main to the improvement of brand-new and different items in our lineup.Steadfast MediShield is the moms and dad company specialised in kidney care, with a years of experience of working carefully with physician and kidney clients. We understand the atrocities triggered by the abuse of nutrition and fitness, and have in fact developed items by taking lasting well-being into the highest aspect to think about. That's how we happily say”we comprehend organs better.” Unfaltering Nutrition items SMBS: What are your Points-of-Sale(PoS)AP: Steadfast Nutrition is readily offered at 120 outlets throughout Delhi/NCR, in numerous drug stores, while likewise controling in the pharma chain 98.4. The brand name likewise has more than 1,000 shops positioned throughout India. Steadfast Nutrition items are similarly used in different organizations and are taken in by expert athletes preparing for the

Olympic Games.The manufacturing of Steadfast Nutrition supplements is done in 6 third-party manufacturing units located throughout the nation. SMBS: What are your future prospects?AP: We wish to increase our service portfolio and footprint in nutraceuticals developments, and wind up being

the fastest-growing organisation. As a long-term objective, we mean to be the advisory for the health care sector for the country, followed by sub-continent. We also aim to develop an organisational facilities that assists us to serve more people, and with an enhanced interest to ensure 360-degree quality in the healthcare industry.Want to make your start-up journey smooth? YS Education brings a comprehensive Financing Course, where you similarly get an opportunity to pitch your company plan to leading investors. Click on this link to know more. Source